Flying Blind Is Costing You More Than You Realise
Most local businesses manage their Google Business Profile without any objective assessment of where they actually stand. They know they are not ranking as well as they would like. They may have a general sense that reviews matter, or that photos should be updated. But they do not have a precise, evidence-based picture of exactly which elements are underperforming and exactly how much it is costing them.
Without a GBP audit, you are making optimisation decisions based on guesswork. You might spend three months focused on getting more reviews when your biggest issue is a wrong primary category that is making you invisible for your most valuable searches. You might invest in professional photography when your critical problem is NAP inconsistency across 40 directory listings that is suppressing your trust score with Google's algorithm.
The GBP audit solves this completely. It gives you a precise, objective diagnosis of your current situation — not general advice, but specific findings about your specific profile in your specific market — and a sequenced action plan that prioritises the changes with the greatest ranking impact.
The 40-Point Audit: What We Evaluate
Every audit evaluates seven core dimensions of your GBP performance, with between four and eight specific checkpoints within each dimension.
Profile Completeness
Business name, category accuracy, address/service area, phone, website, business description (full 750 chars), hours including holidays, short name. Most businesses score under 50% on this dimension.
Category Optimisation
Primary category specificity and accuracy, secondary category relevance and alignment, competitor category benchmarking, category drift detection over time.
Review Profile Health
Review count and growth rate, recency distribution, average star rating, response rate, response quality scoring, keyword richness of review content, spam signal detection.
Visual Content
Photo count and freshness date, category coverage (exterior/interior/team/services), video presence, image quality assessment, Vision AI semantic value scoring.
Activity Signals
Post frequency and consistency, Q&A section population, review response timing, profile edit frequency, booking integration status, messaging activation.
NAP Consistency
GBP vs website consistency, top 10 directory cross-check, duplicate listing detection, aggregator data accuracy, phone number history check.
Technical & Schema
LocalBusiness schema presence and accuracy, website mobile performance, Core Web Vitals, GBP-to-website content alignment, structured data consistency.
What You Receive
Your audit deliverable is a comprehensive strategic document, not a generic checklist. Every finding is specific to your profile, your market, and your competition.
Complete Scored Report
Your overall GBP score with category-by-category breakdown, showing exactly where you are strong, where you are weak, and how you compare to your top local competitors.
Critical Issues List
Every error, gap, and inconsistency that is actively suppressing your rankings — ranked by impact so you know exactly where to focus first for the fastest results.
30-Day Action Plan
A sequenced, week-by-week plan that takes you from your current score to a fully optimised, top-ranking profile. Every action is specific and immediately executable.
Competitor Benchmarking
Your profile compared dimension-by-dimension against the top 3 businesses currently outranking you, so you can see exactly what the gap is and what closing it requires.
NAP Inconsistency Report
A complete list of every directory listing where your business information is inconsistent, incomplete, or outdated — with the correct data and how to fix each one.
Review Strategy
Specific recommendations for your review generation and response strategy based on your current review profile and what your competitors are doing differently.
How the Audit Process Works
Business Intake
You complete a short intake form with your business details, target keywords, and the local competitors you most want to outrank. This context allows us to calibrate the audit to your specific market.
40-Point Evaluation
Our team evaluates every dimension of your GBP profile against current best practices, competitor benchmarks, and the specific requirements of your local market. This typically takes 2-3 business days.
Competitor Analysis
We audit the top 3 businesses currently outranking you for your primary keywords, dimension-by-dimension, to identify the specific gaps between your profile and theirs.
Report Compilation
Your complete audit report is compiled with your scores, findings, competitor comparison, and prioritised action plan. Every recommendation is specific, justified, and immediately executable.
Report Delivery & Walkthrough
Your report is delivered by email within 3-5 business days of intake. On request, we also offer a 30-minute screen-share walkthrough of the key findings and priority actions.
Frequently Asked Questions
What does a GBP audit cost? expand_more
Our professional GBP audit is available from $499. This includes the complete 40-point evaluation, competitor benchmarking, and your prioritised 30-day action plan. You can also run a free automated audit instantly using our GBP audit tool.
What do I need to provide to start the audit? expand_more
You need to provide your Google Business Profile URL or business name and location, your target keywords, your primary service areas, and the names of 2-3 local competitors you want to outrank. Our intake form guides you through this in under 10 minutes.
Will the audit tell me why specific competitors are outranking me? expand_more
Yes. The competitor benchmarking section of the audit compares your profile against the top 3 businesses outranking you for your primary keywords, dimension by dimension, so you can see the exact gaps and what it would take to close them.
Can I implement the recommendations myself? expand_more
Absolutely. The action plan is written specifically to be executable by a business owner or in-house team member without technical SEO knowledge. Each action includes specific instructions and estimated time to complete. If you prefer to have us implement the recommendations, our GBP Optimisation service does exactly that.
How does the free audit tool compare to the professional audit? expand_more
Our free audit tool provides an instant automated score across the major GBP dimensions — a great starting point for understanding your current position. The professional audit goes significantly deeper with manual evaluation, competitor benchmarking, NAP consistency checking across directories, and a fully personalised action plan.
Find Out Exactly What Is Holding You Back
Start with our free instant audit or commission a full professional audit with competitor benchmarking and a personalised 30-day action plan.